Blind Box Figures Market Report:By Key Players, Types, Application, Forecast to 2031

[Global Info Research188]

On Nov 25, Global Info Research released "Global Blind Box Figures Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031". This report includes an overview of the development of the Blind Box Figures industry chain, the market status of Blind Box Figures Market, and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Blind Box Figures.

According to our (Global Info Research) latest study, the global Blind Box Figures market size was valued at US$ 7384 million in 2024 and is forecast to a readjusted size of USD 13724 million by 2031 with a CAGR of 9.2% during review period.
In this report, we will assess the current U.S. tariff framework alongside international policy adaptations, analyzing their effects on competitive market structures, regional economic dynamics, and supply chain resilience.
Blind box figures are a type of collectible toy with random attributes. Its main feature is that consumers cannot know in advance which model of figures are in the box when purchasing (i.e. "blind buying"). Figures are usually small character models based on animation, games, film and television characters or original IPs. They are exquisitely shaped and meticulously made, and have high ornamental and collection value.
The gameplay of blind box figures combines the mechanisms of "lottery", "collection" and "social sharing", and is highly entertaining and addictive. It is widely popular among young people and trendy play enthusiasts, and is often used in business models such as brand co-branding, limited sales, and circle marketing, forming a unique consumer culture in industries such as trendy play, cultural creation, and IP licensing.
The blind box figurine market has continued to grow in recent years, especially showing strong growth momentum among young consumer groups. According to the "White Paper on China's Trendy Toy Industry in 2023", the scale of China's trendy toy market in 2022 is about 15 billion yuan, and it is expected to reach 30 billion yuan by 2025, with an average annual growth rate of about 30%. Among them, blind box figurines, as a core category, account for about 60% of the market share.
In addition, the consumption model of blind box figurines is also constantly innovating. For example, some brands have attracted the attention of a large number of fans and collectors by launching limited edition blind boxes in cooperation with well-known IPs. According to the data of the "White Paper on China's Trendy Toy Industry in 2023", the scale of China's trendy toy market in 2022 is about 15 billion yuan, and it is expected to reach 30 billion yuan by 2025, with an average annual growth rate of about 30%. These data show that the blind box figurine market will continue to maintain a rapid growth trend in the next few years.
This report is a detailed and comprehensive analysis for global Blind Box Figures market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.



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Market segment by Type: Limited Edition、 Hidden Edition、 Ordinary Edition
Market segment by Application: Supermarkets、 Convenience Stores、 Online Sales、 Others
Major players covered:  MGA ENTERTAINMENT INC、 Popmart、 Funko、 LEGO、 Miniso、 52toys、 Dreams、 Kidrobot、 Dongguan Chengshi Toys Trading Co., Ltd.、 TOKIDOKI、 12dong、 1983、 Robotime、 Ip Station、 EXDL、 Alpha Group Co., Ltd.、 Ningbo Maoshouwu
Market segment by region, regional analysis covers: North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe), Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia),South America (Brazil, Argentina, Colombia, and Rest of South America),Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa).

The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Blind Box Figures product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Blind Box Figures, with price, sales, revenue and global market share of Blind Box Figures from 2020 to 2025.
Chapter 3, the Blind Box Figures competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Blind Box Figures breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2020 to 2024.and Blind Box Figures market forecast, by regions, type and application, with sales and revenue, from 2025 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Blind Box Figures.
Chapter 14 and 15, to describe Blind Box Figures sales channel, distributors, customers, research findings and conclusion.

Data Sources:
Via authorized organizations:customs statistics, industrial associations, relevant international societies, and academic publications etc.
Via trusted Internet sources.Such as industry news, publications on this industry, annual reports of public companies, Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), Trading Economics, News Network, Statista, Federal Reserve Economic Data, BIS Statistics, ICIS, Companies House Documentsm, investor presentations, SEC filings of companies, etc.
Via interviews. Our interviewees includes manufacturers, related companies, industry experts, distributors, business (sales) staff, directors, CEO, marketing executives, executives from related industries/organizations, customers and raw material suppliers to obtain the latest information on the primary market;
Via data exchange. We have been consulting in this industry for 16 years and have collaborations with the players in this field. Thus, we get access to (part of) their unpublished data, by exchanging with them the data we have.

From our partners.We have information agencies as partners and they are located worldwide, thus we get (or purchase) the latest data from them.
Via our long-term tracking and gathering of data from this industry.We have a database that contains history data regarding the market.
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